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HBO Nordic – Spokesperson Campaign Reel (2017)

2018 PromaxBDA Global Excellence Gold Award – Best Online Platforms Image Campaign
2018 PromaxBDA Global Excellence Silver Award – Best Channel Website or App Promotion
2018 PromaxBDA Europe Silver Award – Best General Image Programme Campaign


We set out a similar goal for the new Spokesperson campaign: to create attention-grabing, diverse, slightly quirky, but to the point introductions to our trailers/image spots to encapsulate the distinctive quality feel of HBO as a brand and to guide the audience into the universe of HBO Nordic, while stretching the boundaries of the concept with visual punchlines and added variety.

These various spots are used as “prerolls” for either specific series or branding spots made for HBO Nordic featuring Ryan-James Hatanaka as the Spokesperson.

Five little intro-examples from last year’s campaign:

HBO Nordic Line-up 2017
Big Little Lies
Game of Thrones Season VII – Launch Spot
Game of Thrones Season VII – Catch-up Spot


The Spokesperson: Ryan-James Hatanaka
Director / Creative: Peter Varsics
Director of Photography: Dániel Szöke
Creative Director of Promotion: Adam Ecsery (HBO Europe)
Creative Director: Thomas Fabricius (DDB Copenhagen)
Art Director: Andreas Rasmussen (DDB Copenhagen)
Senior Copywriter: Tim Fremmich Andresen (DDB Copenhagen)
Account Manager: Kristina Truelsen (DDB Copenhagen)
VP of Creative Services: Balazs Bojthe (HBO Europe)
SVP of Marketing: Anders Tullgren (HBO Nordic)
VP of Marketing: Sofie Lanstorp (HBO Nordic)
Producer: Esther Turan, Viki Trepper (Moviebar)
Line Producer: Istvan Erkel (Moviebar)
Production Manager: Berta Rozgonyi (Moviebar)
Location Manager: Marcell Bőhm
Production Coordinator: Réka Valkai / Laura Gyenge
1st AD: Kopek Donát
Production Designer / Set Designer: Dorka Kiss Hedvig
Costumes / Stylist: Diana Oehler
Focus Puller: Zsolt Fehér / Attila Kovács
DIT: Marton Szanda
Gaffer: Kristóf Pethő
Key Grip: Zsolt Móna
SFX: Marton Farkas
Color Grading: Szilárd Tötszegi (Post Edison)
On-set Edit: Miklós Hadhazi
Make-Up / Hair: Barbara Kund / Orsolya Petrilla
Sound Recording: Bálint Zándoki
Sound Mixing: Tomasz Siadak / Peter Mari / Alex Hunyadi

Shot on ARRI Alexa in Budapest, Hungary.