2019 PromaxBDA Europe Finalist – Best General Image Programme Campaign
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Our goal was to create intros to our trailers/image spots next to fully shot branding spots featuring the Spokesperson to guide the audience into the universe of HBO – now all across Europe’s different platforms – in an attention-grabing, quirky way.
Six little intro-examples from last year’s campaign used across all HBO Europe platforms (HBO Nordic / HBOGO / HBO Espana):
Westworld Season 2 / All Seasons
The Handmaids Tale Season 2
Vikings Season 5B – Strong Female Characters
Batteries – September Line-Up
Extra Hour – October Line-Up
Just Kidding – Christmas Spot
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The Spokesperson: Ryan-James Hatanaka
Director / Creative / Edit: Peter Varsics
Director of Photography: Dániel Szöke
Creative Director of Promotion: Adam Ecsery (HBO Europe)
Creative Director: Thomas Fabricius (DDB Copenhagen)
Senior Creative: Jeppe H. Ritz (DDB Copenhagen)
Senior Copywriter: Tim Fremmich Andresen (DDB Copenhagen)
Account Manager: Sabina Langkilde (DDB Copenhagen)
VP of Creative Services: Balazs Bojthe (HBO Europe)
SVP of Marketing: Anders Tullgren (HBO Nordic)
VP of Creative: Sofie Lanstorp (HBO Nordic)
Producer: Esther Turan, Viki Trepper (Moviebar)
Line Producer: Istvan Erkel (Moviebar)
Production Manager: Balázs Veres / Sarolta Szily
Production Coordinator: Nikolett Meister
1st AD: Kopek Donát
Production Designer: Judit Varga / Dorka Hedvig Kiss
Costumes / Stylist: Diana Oehler
Focus Puller: Tamás Németh / Gábor Kasza
DIT: Tamás Marosan
Gaffer: András Szendrő / Zoltan Kristoffy
Jimmy Jib: Norbert Bolvari
Key Grip: Máté Kecskeméti
Color Grading: Szilárd Tötszegi (Post Edison)
VFX Supervisor: Miklós Hadhazi
On-set Edit: Miklós Hadhazi
Make-Up / Hair: Barbara Kund
Sound Recording: Bálint Zándoki / Ottó Oláh
Sound Design / Mixing: Peter Mari / Alex Hunyadi / Gábor Berkes
Shot on ARRI Alexa in Budapest, Hungary.